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Reuters exclusively reports Japan’s Nissan likely to drop Datsun brand

Reuters exclusively reports Japan’s Nissan likely to drop Datsun brand

Reuters reported exclusively that Nissan Motor Co Ltd is likely to axe its Datsun brand, drop some unprofitable products and close a number of assembly lines worldwide as it seeks to boost profits by getting smaller. Known internally as the “performance recovery plan,” the proposed steps mark a sharp break with Nissan’s strategy under ousted leader Carlos Ghosn, who pursued ambitious vehicle sales targets in the United States and other major markets.