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Reuters explores how Amazon' t-shirt business increasing orders from Disney to Dr. Seuss

Reuters explores how Amazon' t-shirt business increasing orders from Disney to Dr. Seuss

Reuters took readers on a deep dive into how entertainment companies from Walt Disney Co to Dr. Seuss are increasingly turning to Amazon.com Inc’s t-shirt printing service to make their merchandise closer to the point of sale. The Reuters report explored a trend that is up-ending the traditional licensing model where brands worked with apparel wholesalers to produce garments and get them into stores.