Snapchat now considering permanent snaps
Reuters was first to report that Snap Inc. was considering changes to its Snapchat app that would make its disappearing photos and videos last longer or even remain on the platform permanently. The company is also weighing an option to reveal the identities of Snapchat users who make public posts. The changes would mark a big step in Snap’s effort to lure and keep users by making content shared publicly via the “Our Story” section more available outside Snapchat. They could also create a new revenue source for money-losing Snap, which has seen its user base shrink and executives flee the company.