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Reuters lays out challenges banks facing to keep U.S. branches alive

Reuters lays out challenges banks facing to keep U.S. branches alive

Reuters laid out the challenges banks in the United States are facing in trying to make their vast branch networks work harder and the steps they are taking to bring more customers through the door and drum up more business. Free Wi-Fi, discounted cappuccinos, artwork, and a dancing robot are among the features banks are touting to convince customers that even in an era of smartphones it is still worth it to visit a bank branch.